Mecna

What is your first memory related to sneakers in Milan?

The first time I went up to Milan from Rome I remember going to the columns area because I was told there was a shop with a lot of models. In those years the fashion of resell and limited editions had not yet broken out, but everyone wanted to have a pair of shoes that was not the same as the others.

What makes the adidas Forum a classic in your opinion?

Well the shape, the colors and the versatility, are definitely the characteristics that give the definition of must have.

How did you choose to make the sneaker interact with this location in Milan?

The streets behind the Duomo, where the state road are super beautiful, especially at this time of festivity. We had also done a mural for the launch of my latest record Mentre Nessuno Guarda.