Safilo launches new Peggy Guggenheim sunglasses

If you think of Peggy Guggenheim, besides the two prestigious museums that carry her name, what will for sure come to your mind are the black and white photographs that portray her – almost always – wearing her iconic “Butterfly” sunglasses.

Designed in the '50s by her American friend and artist Edward Melcarth, they became an essential part of her public image thanks to their surreal lines which reflected aesthetically a complex personality devoted to art and innovation.

In 1994 Safilo paid homage to this iconic design by producing a remake of these imaginative frames on sale at the Peggy Guggenheim Collection in Venice. Twenty years later, on the occasion of the 80th anniversary of the brand, the model was proposed again with bright blue acetate lenses and caramel profiles. Today you can find a new version of this collector's item: the structure is cream-colored, in perfect harmony with the havana profiles.

We just hope that the ones who purchase them will have the same visions that made Peggy an art icon worldwide.